Review Management and Your Online Reputation
Responding to all positive and negative feedback creates a level of trust and professionalism that can earn you a loyal customer or even a "brand champion" for life.
How to Respond to a Negative Review
You cannot always please everybody. Remember, when you are replying to a negative review you are not responding for the benefit of the customer who left the negative feedback so much, as you are responding for the benefit of the thousand or so potential customers who will read the review and your response. in the future.